Engaging Young Adults through Creative Fundraisers

I recently learned about a video game marathon that raised $1.5 million for a cancer foundation in six days. That’s roughly $9,000 every hour of 165 hours.

This feat is impressive not only because of how much they raised in a short amount of time, but because the fundraiser engaged a unique niche of young adults worldwide to participate and donate.

The group, Games Done Quick, partnered with the Prevent Cancer Foundation and brought nearly 1,000 video game fans from around the globe to Washington, DC in January to participate in a favorite past time with the goal of raising money for the cancer foundation.

The average donation wasn’t high – averaging less than $40 – but collectively with about 30,000 donors, they raised $1.5 million. About 9.4 million people watched the marathon live through twitch.tv. To motivate viewers to donate, Games Done Quick gave out prizes to top donors like game consoles.

It is creative funding like this that is creating a new culture of giving. I applaud their efforts to use games to bring a worldwide, diverse group of young adults to donate to a worthy cause.

Learn more in The Chronicle of Philanthropy.

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