Engaging Young Adults through Creative Fundraisers

I recently learned about a video game marathon that raised $1.5 million for a cancer foundation in six days. That’s roughly $9,000 every hour of 165 hours.

This feat is impressive not only because of how much they raised in a short amount of time, but because the fundraiser engaged a unique niche of young adults worldwide to participate and donate.

The group, Games Done Quick, partnered with the Prevent Cancer Foundation and brought nearly 1,000 video game fans from around the globe to Washington, DC in January to participate in a favorite past time with the goal of raising money for the cancer foundation.

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Supporting Digestive Disease Research

At the Melvin and Bren Simon Foundation, we have been honored to donate to the UCLA Division of Digestive Diseases that employs some of the greatest physicians and researchers in the entire nation. On the research side, this organization believes in breaking down the barriers of traditional research by, not limiting scientists to a specific concept or area, but allowing them to explore all options for improved patient care.

We believe in this type of dedicated and open-minded research because improving patient care and quality of life is of the utmost importance to us. We want everyone to live life to the fullest extent and receive top quality medical care if necessary. While we never want to see anyone undergoing uncomfortable physical circumstances, we believe in rallying around our community during times of sickness or hardship. Our friends at UCLA allows us do just that by financing research and improved patient care.

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