Leaving the World Better Than We Found It

“Try to leave this world a little better than you found it.” Robert Baden-Powell, Founder, Boy Scouts Association

We all experience times that specifically touch our hearts and evoke a certain level of empathy and concern for our fellow human. Some are particularly disheartened by the thought of animals without homes, many experience heartache when they pass a homeless person on the street, and others find a special kind of sympathy for children undergoing medical treatments at such a young age. Personal experiences in our lives often draw us close to a specific philanthropic cause and give us a unique drive to improve the circumstances of others.

Even though we have such strong emotional responses to the needs of others, finding ways to help remedy situations, especially the suffering of others can be challenging to say the least. We all can identify and sympathize with these problems we encounter but need to take the extra step toward resolving the issue and finding a path forward.

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Driving Digital Donations

Between crowd sourcing, social media advocacy, and mobile giving, the traditional funding style for nonprofits is transforming rapidly into the new digital age. While traditional techniques for gathering funding are still tried and true, the importance of exploring additional avenues for raising funds cannot be understated.

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What motivates individuals to donate and what doesn’t?

We see it at the end of every year. Pictures of children living in abject poverty. Heart wrenching stories of mothers desperately trying to help their families. But according to an article recently published by the Wall Street Journal, researchers are finding that the emotional appeal isn’t as effective as others to inspire people to donate.

Publicizing contributions from well-known donors.

Research showed that listing the name of a recognized and respectable foundation that gave matching funds improved chances of individuals donating by 22 percent. It also served as a quality check for people who often do not have time to research nonprofits they would like to donate to.

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